I’m a Person, Not a Brand

I’m a Person, Not a Brand

Do a quick Google search for “personal branding”, and you’ll find that it’s a hot topic. Over 40 million articles, images, books, experts, companies, you name it. Maybe it’s just me, but whenever I read an article about personal branding, I can’t help but think that it feels a bit contrived. Now, I’m all for … Continue reading »

Let’s Get Giddy About Intranets

Let’s Get Giddy About Intranets

How do you know when your intranet solution isn’t working? The surefire way to tell is when you need to reference your company’s editorial style guide and you’re faced with a digital version of this: Queue sad trombone. The success of an intranet depends on the usability of the application including how it’s structured (think … Continue reading »

A Tactic Is Not A Strategy

A Tactic Is Not A Strategy

I recently finished reading Kristina Halvorson’s book, “Content Strategy for the Web”. Anyone who owns a website or works with web content should read it – there’s a lot to be learned. What inspired me to write this post though, was not something specifically related to content strategy. In Chapter 3, she discusses the difference … Continue reading »

We Have a Situation. Who’s Your Customer, A&F?

We Have a Situation. Who’s Your Customer, A&F?

Abercrombie & Fitch wants to pay people who they feel do not exemplify their brand to NOT wear their clothes. Yes, they loathe the marriage between their beloved graphic tees and these individuals so much, that not only are they disassociating themselves by suggesting they not wear the clothes, but they’re willing to pay them … Continue reading »

Hi Mom, Welcome To My Blog!

Hi mom! Oh, you’re not my mom? Success!  This site is an ongoing experiment, so I’m sure my reasons for maintaining it will evolve, but here are the reasons why I started it to begin with. 1. To experiment with the WordPress platform so I can report back to my day job. I’m the Director … Continue reading »